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OVERVIEW

UFS never backs down when it comes to their CSR (Corporate Social Responsibility) based campaigns. This time, Unilever Food Solutions succeeded in turning heads with the unique UFS Ramadan offer. It was a cashback campaign that went with the tagline of “Will you donate or redeem this Ramadan?”. Every Knorr product had a coupon in the packing and you could redeem or even donate your cash just by taking a snap of the coupon and submitting it to the website! Money Saving Recipes were also a part of this project where you could learn how to cook good food even if you’re running low on funds.

Client

Unilever Food Solutions

Region

Industry

FMCG

Project website

http://www.ufsramadan.com/

Technology Used

AngularJS MySQL PHP (Laravel)

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Objectives

  • Create a website for UFS’ new CSR activity.  
  • Coupon submission in website
  • Geo-targeted web pages for 6 regions.
  • A separate page for Money Saving Recipes
  • Multi-lingual content on each region’s web page

Requirements

  • Downloadable coupons, brochures and conditions.
  • Geo-targeted and multi-language web page design and development
  • Coupon submission
  • Thematic design
  • Weekly confirmation emails  

Solution

Guess what? They loved Aplós Innovations again! Keeping the client’s brief in mind, we worked as a team and created this gem of a website (We love to praise ourselves!). How did we begin the adventure? Well, we had Knorr noodles and started off with wireframing. Aplós is known for its designs and responsive websites. This website incorporates the best of both. Unlike others, our developers don’t hate making forms and create bug-free ones! We also made the tedium task of form submission easy. Geo -Targeted web pages? Check. Downloadable coupons, brochures, and conditions? Check. Multi-lingual content on each region’s web page? Check. UFS fell in love with us all over again!

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